As leaked government plans suggest an alcohol ad ban is on the cards, a YouGov poll suggests the majority support further ...

Simon Michaelides has been named ISBA’s new director general, taking over from predecessor Phil Smith who held the role for ...

Measuring return on investment may not always be a priority for marketers, but it remains the most important success metric ...

Moonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social ...

The Language of Effectiveness 2025 report In 2025, marketers are juggling the twin imperatives of delivering immediate sales ...

Supriya Dev-Purkaystha is Head of Media and Ad Tech Solutions UK at Microsoft and Founder of Connect Growth. A strategic growth leader and inclusive innovation advocate, she helps brands unlock ...

Ed has 12+ years’ experience in the partnerships and marketing space working with some of the most notable global brands ...

By identifying manufacturing efficiencies, brands and their supply chains can improve customer experience for all - which ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a disservice by being out of the loop.

While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a ...

Marketers discuss how to effectively optimise and when enough is enough in the latest episode of Marketing Week’s webinar ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...