The US would benefit from an open, universal watermark to support improved media measurement, the Coalition for Innovative ...

Virginia Weil, Ipsos global service line leader, innovation, and Billie Ing, Ipsos global head of practices, Strategy3, said: ...

Reflecting on a recent conversation with a former client, Samantha Elliott questions how the industry can better measure the ...

Research and fraud prevention business Rep Data has created a ‘no-fly’ list to bar bad actors from entering or re-entering surveys.