As the Meta-owned messaging app tests more AI technology, it has rolled out a global campaign to reassure people it can’t see ...

Imagine if brands could use Gen AI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we ...

Microsoft’s decision to sunset its Invest DSP marks a turning point for programmatic advertising. What does this mean for the ...

To mark 50 years of memorable football moments, we sit down with the soft drink giant’s senior marketing director to find out ...

Alexia Putellas, Lauren James, Leah Williamson, Caroline Graham Hansen and Farah Jefry also star in ‘Refresh the Game,’ which comes from ad agency Copa90.

The retail giant confirmed on Thursday it will raise prices on everyday goods this summer – and not because it wants to.

Last year, Publicis execs descended on Cannes Lions with one mission: take the bullshit out of AI for clients.

Yet more data has arrived to show that CMOs are under pressure to do more with less – a downward force that hasn’t been slow ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...

At its third-ever Upfront, Netflix made one thing clear: it’s no longer the ad-free disruptor of old. It’s now a full-fledged, ad-funded media powerhouse – just one that happens to still sell ...