The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

Jalen Hurts joins Sprite as the first NFL player in its Obey Your Thirst campaign, celebrating authenticity and leadership.

Sprite has a new Obey Your Thirst campaign on the way for the next NFL season, as Jalen Hurts will star in a new set of ads ...

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

After leading his team to a victory in Super Bowl LIX, Philadelphia Eagles quarterback Jalen Hurts has made history as the first NFL player to appear in a Sprite commercial. The commercial is part of ...

First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...

Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign Minnesota Timberwolves star Anthony Edwards plays the role of Grant Hill in a remarke of a 1994 Sprite ad.

ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its iconic Obey Your Thirst campaign to the next generation of drinkers, with inspired new TV spots featuring two of today's hottest ...