Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

A controversy involving actress Sydney Sweeney, U.S. President Donald Trump and clothing retailer American Eagle Outfitters continues to swirl, with the company’s stock up over 20 per cent in trading early this week after a divisive ad campaign that was launched in July.

Sydney Sweeney Breaks Silence After American Eagle 'Great Jeans' Controversy originally appeared on Parade. Sydney Sweeney has quietly returned to social media following intense criticism of her latest American Eagle advertising campaign.