Valeria Marquez was addressing her TikTok followers in a livestream from her beauty salon in Zapopan, Mexico, when a man arrived at her door to deliver a small parcel.

A young Mexican social media influencer, known for her videos about beauty and makeup, was brazenly shot to death during a TikTok livestream, in an incident that sent shockwaves through a country that faces high levels of gender-based violence.

The death of Valeria Márquez, 23, was the latest reminder of the rise in violence against women in the country.