A man known as "El Doble R" or "El Tripa" is believed to be the prime suspect in the killing of Valeria Márquez, a 23-year-old beauty influencer who was shot and killed May 13 while livestreaming on T

The murder of Mexican beauty influencer Valeria Márquez in Zapopan, Jalisco, will be investigated as a femicide, authorities have confirmed.

A 23-year-old Mexican social media influencer has been shot dead while live streaming on TikTok, the state prosecutor's office said. Valeria Marquez was killed when a man entered her beauty salon in the city of Guadalajara "and apparently fired a gun at her", according to the Jalisco state prosecutor's office.

Seconds before beauty influencer Valeria Marquez was shot and killed during a TikTok livestream, her alleged assailant appeared to ask for her name in a video of the tragic incident.

Valeria Márquez, originally from Guadalajara, Jalisco, was a 23-year-old Mexican influencer, model, and entrepreneur. With a strong presence on social media, she had over 100,000 followers on both TikTok (101,400) and Instagram (108,000), where she shared content related to fashion, beauty, and lifestyle.