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Log in to iCloud to access your photos, mail, notes, documents and more. Sign in with your Apple Account or create a new account to start using Apple services.

Nevertheless, the company has a large following and enjoys a high level of customer loyalty. Apple has consistently been ranked as one of the world's most valuable brands since the late 2000s.

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Learn more about popular features and topics, and find resources that will help you with all of your Apple products.

Jan 29, 2026 · New phone designs, coupled with robust holiday spending, continued to lift iPhone sales in the quarter and drove the company to record profits.

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Jan 27, 2026 · Claimants are beginning to receive payouts for the settled Lopez v. Apple class-action lawsuit. Here's how to check if you received a payment.

An Apple Account is the personal account you use to access Apple services like the App Store, iCloud, Messages, the Apple Online Store, FaceTime, and more. It includes the information you use to sign …