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In 1968, the quirky artist Salvador Dalí teamed up with French chocolate brand Lanvin for a wild advertising campaign. In a TV ad, Dalí stood in front of snowy mountains, with Beethoven’s music playing, dramatically bit into a chocolate bar, and shouted, “I’m crazy for Lanvin chocolate!” The dreamy, over-the-top ad blended Dalí’s surreal style with the joy of eating chocolate. Though some thought it was weird for an artist to do commercials, the ad was groundbreaking, showing how art could make
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Inside History Hub on Instagram: "In 1968, surrealist artist Salvador Dalí appeared in an unusual advertising campaign for Lanvin chocolates, created by the agency Esco-Inco. In the commercial, Dalí dramatically bit into a piece of chocolate and declared his love for it with theatrical flair. His eccentric personality was fully on display, instantly grabbing attention. Follow @insidehistoryHub for more 😇 The campaign stood out at a time when celebrity advertising was still evolving. Dalí’s stra
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