Plastic Power, Swiss Pride: How Swatch Saved The World
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YouTubeWelcome to the Watchmosphere
Plastic Power, Swiss Pride: How Swatch Saved The World
In 1983, when Swatch first launched, the Swiss watch industry was in free fall. Swatch was created to consolidate several brands and push revenue from Swatch back into established luxury brands. The gamble paid off. But with new market pressures, can Swatch do it again? This video is a watch collecting vlog as part of an on ongoing series about ...
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