Hello Kitty was a millennial thing — so why is it everywhere again and who's actually buying it?
16:17
MSNThe Style Theorists
Hello Kitty was a millennial thing — so why is it everywhere again and who's actually buying it?
Hello Kitty has been a globally recognized brand since the 1970s, peaked at around $900 million in annual revenue in 1999, and is currently experiencing a resurgence that's putting the character back on clothing, accessories, and retail shelves everywhere. The story of how a character with no TV show, no movie, and no traditional narrative ...
3 weeks ago
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