The “Island” advert by British Airways was released in 1983. It showed a desert island where people spelled out the word “BA” before being rescued by a plane. The idea was to show that British Airways could reach people anywhere in the world. The island was not in the tropics, as many viewers believed. It was actually filmed in the Seychelles, chosen for its dramatic beaches and clear skies that looked almost unreal on film. The people forming the letters were not all actors. Many were local res

Here’s a sneak preview of our new British Airways Holidays advert before it hits TV stations tomorrow. Good news 📢, you can now secure your holiday with a deposit from as little as £60 per person! Plus, if you need to, you can change or cancel your booking for free with just 3 weeks’ notice, giving complete peace of mind. Find out more at ba.com/holidays #BookWithConfidence #BritishAirwaysHolidays #CleverYou | British Airways