This holiday season isn’t one-size-fits-all. While Gen Z plan to tighten their budgets with a 23% drop in spending, baby boomers are expecting a 5% increase—and that shift changes the game for retailers. Understanding these generational differences isn’t just smart, it’s essential. With overall consumer spending dipping 5%, the brands that take a tailored approach can turn insight into opportunity. Learn more today — the link is in our bio! #PwCHolidayOutlook | Life at PwC
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